Anna Svarney, Will Riley and Sean Doyle discuss the growing use of “sales enablement” to drive more conversions of late-stage sales opportunities.
Aligned
A podcast about marketing, sales, and that often misunderstood area where the two intersect.
For too many companies, marketing and sales exist independently of each other. This misalignment creates significant problems, particularly in the later stages of the customer decision journey, when sales is overly protective of their opportunities and marketing is unsure of its role in helping prospects take the final steps.
Guest Appearances
FitzMartin CEO and Founder, Sean Doyle, makes regular guest appearances on shows throughout the podcasting world focused on sales & marketing issues. You can check out his most recent appearances here.
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If you are looking for clear, measurable and repeatable steps to unite your sales & marketing efforts and produce more, and more-profitable, customers — we should talk.
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